South Dakota Public Safety Campaigns

Whether it’s an urgent or ongoing safety issue, the South Dakota Department of Public Safety works to spread campaigns and public safety information across the state. View and download materials for our agencies’ current campaigns.

South Dakota Office of Highway Safety

Motorcycle Safety

Campaigns during riding season include messaging targeted at motorists to look out for motorcycles, and for riders to take additional steps toward safety by wearing the right gear. Riders can also familiarize themselves with motorcycle safety, laws and riding routes at

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Teen & New Driver Safety

The “Lesson Learned” campaign tells stories of real South Dakota teens and their experiences with distracted driving and seat belts. For watching a video at, students can win a $10,000 grand prize.

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Drunk Driving

Whose life could you save for just 15 minutes a night? Be a DD, and be there for someone you love. Learn more at

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Seat Belt Safety

The “Til it Clicks” campaign encourages South Dakotans to make seat belts a habit with big, disruptive displays across the state. Learn more at

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Jim Reaper

This highway safety campaign is meant to highlight the fact that death is always at our side when operating a motor vehicle.  It is our responsibility to "Beat Death - Don't Cheat It" by driving safely in all conditions and circumstances.


Distracted Driving

While the "Save it for L8R" campaign essentially targets the dangers of texting and driving, it's broader intent is to bring awareness to the larger issue of distracted driving. 

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Campaign materials

South Dakota Office of Emergency Management

Tommy the Turtle Children’s Books

Follow the adventures of Tommy the Turtle in these colorful, illustrated books as he teaches children about storm and flood safety.


South Dakota Homeland Security

If you See Something, Say Something

This nationwide effort encourages the public to report suspicious activity. South Dakota’s campaign includes posters, public service announcements and other elements.


South Dakota Highway Patrol

Be A Trooper

Being a trooper with the South Dakota Highway Patrol is exciting and rewarding. Watch the latest recruitment video to see how being a trooper is more than just writing speeding tickets.

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Highway Patrol Video


Skip the Trip: Online License Renewal

The “Skip the Trip” campaign encourages South Dakotans to skip the trip to their local driver licensing location and renew online. How easy is that?

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Online Renewal Video

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